Your Friends in Blogging

searchengine friendly blog

searchengine friendly blog

Well, what if nobody knows that you have a blog or you blogged recently? Unless you are maintaining a very private blog, there is no value in writing your diaries without a reader. The question is how to let others know about your blogs. Of course, they would not be interested to read that you had a cup of coffee this morning or you slept eight hours last night. To inform people about your worthy content, a search engine is your best friend. So the more frequently you publish your content, the more the search engine robots visit your page. However, there is something really special for bloggers.

"Search engine robots or spiders are automated scripts developed by search engine companies that crawl through the websites using the navigation links found on them. These robots just read the content of your page and add it to the search engine database by proper indexing. Thereafter, anyone can reach your page whenever they search for any relevant keyword that was present in your page content."

Technorati
is the greatest content-syndication site, which indexes your content with the help of some tags. Technorati has automated trackback URLs, which ping the users when you update your blog. So Technorati indexes your recent update immediately after you make a post on your site and displays your post in that tag category. For example, when someone wants to know what other bloggers are thinking about AJAX, he or she goes to Technorati and searches for the term AJAX. Technorati will display all the blog posts that are indexed by it in different orders like chronologically or as per blog’s authority. So you will not only get that information, but also you will be aware of the recent trends.

Another tool that helps you to publish your content for other people is del.icio.us. If you read it without the breaks, you will find the word "delicious" in this URL http://del.icio.us/. del.icio.us is the largest public bookmark system operated via the same tag mechanism that is found in Technorati except that you have to enter your data manually. So when you make a post, just go to del.icio.us and bookmark your content with some relevant tags so that other people can find your content. If they find your content useful, they will also tag it and day by day it will be more visible to the outer world.


One more tool that you must be aware of is digg. This operates with a slightly different mechanism than the previous two. If you update your blog, just go to http://digg.com/ and submit your news. People can then rate your news by clicking on the digg option. The more your content is digged, the more popularity you will get. When people search your content, they get the most
digged content on the front page. So you gain a great publicity, if your content
is really useful.
All these tools are of very high volume and crawled by search engines every day. So if your URLs are indexed on these sites, no doubt you will get huge publicity. As more people visit your blog, you become more successful in blogging.

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Common Terms in blogging

General Terms in Blogging

General Terms in Blogging

When you enter the world of blogging, you may hear a lot of new terms like posts, comments, trackbacks, and so forth. These are the parts that make a blog successful and usable in the real world. In the following sections, we will discuss in brief what these terms mean.

Post

Posts are the core part of a blog. Every time someone writes an article in a blog, it is known as a post. Whenever a post is made, visitors can make comments and follow-ups. In most of the blog engines, each post has a separate URL, which is also called permalink. With the help of different administrative panels, blog users can make posts in their blogs. For example, if a blog is text-based, there must be a system available to write the posts. If it is a photoblog, there must be tools available to manage pictures before posting. In audio blogs, there are also facilities for streaming the audio files.

Comments

Comments are actually follow-ups made to posts by the visitors to a blog. Comments may either be made by anonymous users or may require registration to write. These days many blogs allow anonymous users to comment, but with a necessary spam protection system. Comment spams are those useless automated comments that aresimply advertising a product or a website or that are totally irrelevant to a post. These days some online marketing agencies are spreading advertisements via automated bots (bots are "robot" scripts). So if you allow anonymous commenting, be aware of comment spams.

Permalinks

Permalinks are an abbreviation for permanent links. Generally, a permalink is a permanent URL to a specific post in your blog. To optimize blogs for search engines and to make the URLs more readable, people use permalinks. Permalinks are short, straightforward, and easy to remember. In commercial websites with huge content, permanency of URL is a must to provide better marketing and advertising of the content.Let me show you why permalinks are friendlier with search engines.


For example, suppose a URL is in the form http://example.com/ex.php?id=1&stat=4. When this page is linked from another site and the robots of search engines get this link, mostly they tend to skip the dynamic part of the URL. That is, the search-engine robots browse only up to http://example.com/ex.php, which by no means delivers the exact content you wanted to show. Moreover, consider the permalink URL that refers to the same blog post: http://blog.example.com/posts/php-lookback-2005. This is more readable and user-friendly. So permalinks are of great importance to bloggers, if they want to increase their site rank, publicity, and traffic.

Trackbacks

Trackbacks are referral links in which someone refers to your post in their blog. Basically, trackbacks are simple notifications that are sent when someone refers to the content of another blog. When someone trackbacks your post, a link to his or her blog will be displayed as a comment in that article so that you will be aware of all the referrals. However, spammers are also ready to abuse this useful system to advertise their product or websites.

RSS

RSS stands for Really Simple Syndication. RSS is a very strong medium to distribute the up-to-date content or news from your website to the people who subscribe to RSS in your blog. WordPress and almost every other blog engine supports auto-generation of RSS feeds. RSS works great as an advertising medium. If you are not familiar with RSS, then let me explain it briefly.

A typical blog post RSS contains a link, a title, and a small excerpt of the ten to fifteen most recent posts. So when you make a post in your blog or someone posts a comment, the RSS updates automatically and your RSS subscriber gets an automatic notification about the update. They can then examine the RSS feeds and find the latest content. These days RSS is a very popular tool, but is highly criticized. This is because there are three independent forms of RSS that are not fully compatible with each other. They are RSS 1.0, RSS 2.0, and RSS 0.91. Atom is rather a more matured syndication system that takes the best from RSS and is developed in a structured way.

Tags

Tags are keywords relevant to your post through which someone may find it. When you make a post, just find some keywords that best describe your post. These keywords are tracked by Technorati (see below to know about Technorati) and other indexing tools. For example, if you post about a natural disaster like an earthquake or hurricane, tag it with relevant keywords like land subsidence, earthquake, disaster,and death. When people want to know about recent earthquakes, they may search with one of these terms, which will help your content to come in the front page.
Simply use your common sense for choosing keywords. Don’t abuse this tagging feature by using irrelevant tags to increase the traffic. If you abuse, there are chances of being banned from those indexing services and that will cause a major failure in your blogging life.Please note that some blog engines, for instance Blogger, do not support trackbacks and tags unlike WordPress.

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Blog Types

Blog Types

Blog Types

Anatomy of a Blog

Unlike blogs, a blog engine is not a single website. However, the engine consists of different parts that are organized in a very structured way. Let us first discuss what the different types of blogs are.

Types of Blogs

In the real world, there are different types of blogs. I do not actually mean their purpose, but rather the category of their contents. In the following sections, you will see some of them and understand their necessity.

General Blogs

When people say ‘blog’, they usually mean the blogs that belong to this category. These blogs are generally text-based, but contain a lot of images and other media like audio and video. These blogs are easy to maintain, lightweight, and are very popular for their simplicity. WordPress and Drupal are general blog engines.

Photo Blogs

Photoblogs or Phlogs are special kind of blogs where a group of people or individuals share their photos collected from various sources. These blogs are generally dedicated towards a specific audience. Most photoblogs are free. The usual subjects of photoblogs are films, wars, herbs, natural beauty or even weird images, and so forth; it’s impossible to specify all of them. Professional photographers also share photos through their blogs.
In photoblogs, images are the main content; we all know that a picture speaks a thousand words. Among the photoblogs, one of the most important is Photoblogs.org, which is developed by Brandon Stone. Photoblogs.org started with 15 blogs in 2002 and now it contains around 10,000 blogs in 40 languages!
Some photobloggers upload images in their web space using any FTP application and directly link them through their blogs. Some bloggers use online photo repositories like Flickr (www.flickr.com), SmugMug (http://www.smugmug.com/), or Zoomr (www.zoomr.com) to reduce the bandwidth and also to achieve full-fledged image administration. These days PicasaWeb (http://picasaweb.google.com/) is also a very popular image-sharing service.


Audio Blogs Audio blogs are especially designed MP3 blogs, whose contents are downloadable in MP3 format. Most audio blogs are devoted to a special genre of music like rock, classic, or jazz. Audio bloggers also publish their content in AAC or Ogg Vorbis format, which is the most popular among *nix users. According to Wikipedia, many music bloggers publish content that may violate copyright laws. However, sometimes they manage to avoid it, since most of their contents are either old or not reissued recently and so may not cause monetary damage for the copyright holder. Many audio bloggers also place a notice in their blogs like “If the owner objects about this post, I will immediately remove it from my blog”. Many commercial music companies also maintain audio blogs and publish their music files as an advertisement to gain popularity.

Video Blogs Often known as vblogs, video blogs are similar to audio blogs except for the type of content they serve. Vblogs distribute video files to Netizens. These blogs became very popular when video streaming was invented and people started getting higher bandwidth connections than they had previously. After the marketing of Apple’s iPod or iTune, vlogs became extremely popular. In the iTune community, video blogging is often known as “video podcasting”. Some important facts from vlog history include: Yahoo’s vlogger community grew to more than 1000 members in June, 2005; Apple declared that its iPod will play video files; and, Apple’s iTune store will also serve videos. These days VlogMap.org shows vloggers from around the world with the help of Google Earth and Google Maps.

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